In terms of makeup application, what is the goal of contouring?

The goal of contouring in makeup application is to highlight and define facial features. This technique involves using makeup products that are darker and lighter than the natural skin tone to create shadows and highlights, which sculpt and shape the face. By applying darker shades to areas that one wishes to recede, such as the sides of the nose or under the cheekbones, and lighter shades to areas that should stand out, like the high points of the cheekbones or the bridge of the nose, contouring enhances the natural structure of the face. This technique is widely used to create dimension and a more three-dimensional appearance, allowing for a customized look that can emphasize the beauty of individual facial features.